Category Archives: bicycles


First Dodge Ram


The Best On 2 Wheels Is Made In Detroit

A Tradition of Wheels Lives On In Motown.

by Douglas Black, enerficiency On The Road, May 18, 2013

Shinola Seats

Just when you thought all was lost, Detroit starts a comeback, with bicycles and watches.

That’s right.  It isn’t a four wheeled Ford or Chrysler, but rather a Schwinn inspired high end bicycle leads the pack.

Shinola is a company that manufactures precision equipment – both watches and bicycles – in Detroit.  According to their website, the company believes “there’s not just history in Detroit, there is a future”


Nate from Turin, the trendy Chicago bike shop just steps from the Damen stop on the Brown Line, tells me that his place “is one of only four bike shops in the nation to carry this exclusive, Detroit made machine”.


Watch-like craftsmanship is an understatement.  This piece of machinery is like none other.  Literally like a Swiss watch, or a Detroit made watch.  Accents in copper give the ride a uniquely retro look, with just a hint of steampunk.

Let’s call it a melding of Swiss Watches and Detroit Heavy Metal.


Shinola Fenders
Shinola Bicycles


Douglas Black
Douglas Black

About Douglas Black

Douglas Black is a photojournalist and

green technologies analyst out of Chicago,

and is currently Managing Producer for

ENERSPEC/enerficiency and Hot Flying Rats!

Earlier Douglas promoted greentech in Detroit as

Senior Marketing Strategist and Architect.

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