Newest Corvette Earns Stingray Brand

StingRay GMpic
2014 Corvette Stingray (GM photo)
by Douglas Black, enerficiency On The Road

At a private affair in a weathered Detroit industrial space the curtain was raised today for the 2014 Corvette Stingray, giving the privileged guests first look on the eve of the 2013 North American international Auto Show.

The iconic moniker, originally the two words Sting Ray, first adorned the Cheverolet flagship sportscar in 1963 but has not been used for 37 years.  Now the 7th generation ‘Vette brings the tag off the shelf and into showrooms.

StingRay front1 DetNewsphoto
2014 Stingray. (Detroit News photo)

“One of the last decisions we made on this car was whether to call it the Stingray,” said chief engineer Tadge Juechter, indicating it was left to Ed Welburn, vice president of global design at General Motors Co., to decide whether the new Corvette was worthy of the Stingray name again.

“Stingray is one of the hallowed names in automotive history,” said Welburn. “We knew we couldn’t use the Stingray name unless the new car truly lived up to the legacy. The result is a new Corvette Stingray that breaks from tradition, while remaining instantly recognizable as a Corvette the world over.”

StingRay rear2 DetNews Photo
2014 Corvette (Detroit News photo

This 2014 ride is more powerful and performance oriented than ever. And at the same time it has better fuel efficiency than any other model year offered for a Corvette.  This is accomplished, says the manufacturer, with the ability to deactivate up to 4 of the 8 cylinders while cruising, an impressive feat for the 450 horsepower 6.2-liter V-8 engine.

The 2014 Stingray will be available in dealers’ showrooms this fall.


GMan Smiling
Douglas Black

Mr. Black is a high performance car enthusiast, always with an ear to the pavement for what’s fast and new.  He began blogging enerficiency On The Road in 2001, and now continues reporting from Auto Shows and Swap Meets at his Hot Flying Rats! blog –

He also uses his MagicEightBall to predict sporting outcomes and shares on his blog

Photography is a lifelong passion for Douglas Black, and while not capturing enthusiastic smiles at Wrigley Field and other sports venues around Chicago, he captures moments in the built environment.

And in his spare time, he works on getting that Captains License, expecting to retire on the water one day, taking photos.


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